Tuesday, September 13, 2016

Southern Tide Gameday Dress & Grand Opening Party

 Nothing screams the start of football season quite like sleeveless dresses in your preferred teams color especially if it can easily be paired with cowboy boots. Throw on your sororities button and you've got your outfit covered. Since we don't always wear purple to Furman's game my options haven't been too limited when it comes to game day dresses and I can instead pick pieces that I know will look just as cute outside of the stadium as it will at the tailgates. 

Southern Tide's Gameday Dress fits this bill. With a flattering silhouette and heat conscious neckline I am sure that this dress will be rotating through my friend group all football season long. 
While I am partial to the navy due to my obsession with blue and white it is available in some classic school colors so don't fret if you find that this would look better on someone cheering for your rival.  This dress has the cutest shirttail hem that elongates your leg while adding even more interest to the dress.

Since lately it has been far too hot to fathom slipping on cowboy boots I paired this outfit with gold jacks, thick gold hoops, and my favorite everyday bracelets for  Southern Tide's Grand Opening Party in Greenville.



dress (c/o) // earrings // necklace // shoes  // bracelets ( 1 & 2 )

I am so excited that  Southern Tide has finally "touched down" in their hometown of Greenville, SC and was so flattered to have been invited to celebrate with their team and local supporters of the brand. The event was so well done without a single detail missed which parallels the attention to detail that was taken in the store. I couldn't help but include some photos from the store that is open now on Main Street in this post since they are all too aesthetically pleasing! 




It has been so fun to see a brand based out of Greenville grow so much in a short period of time. I look forward to continuing to see them continue to increase their storefronts and add fabulous new items to their lines! 


  1. I love that dress. As a UNC alum, it can be hard to find the correct shade of Carolina blue so navy is my go-to for gamedays. Jess at Just Jess

  2. Such a cute dress! Southern Tide is such a darling brand!

  3. I love Southern Tide, they are such a great company! Looks like fun.

  4. Such an adorable dress! I might just need to pick it up!

    XO Alyson | My Life as Alyson

  5. This dress looks so cute on you, Dorothy! Definitely perfect for gameday!


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