At this point it should come as no surprise how much I love pajama sets and more specifically, how much I love LAKE pajama sets! I have countless pairs of the brands various styles and a pajama drawer they struggles to close when all of my laundry is clean, yet I haven't let that stop me from shopping their launches each year.
Today is an especially exciting day for the brand as they launch their very own Bridal collection. With matching getting ready gear becoming the norm for bridal parties this is the perfect new collection for LAKE to offer! When I was given a heads up about this launch, the brand's brief was far better than what I would've come up with to highlight it so I'm sharing their vision below!
"Introducing LAKE Bridal, providing everything a bride (and her devoted bridesmaids) needs to celebrate her journey to “I do”: bachelorette parties and bridal showers, getting ready the morning of, and relaxing during the honeymoon. We filled this special collection with silhouettes that flatter every body type and taste in timeless colors that complement a bride’s vision for her wedding day. Featuring design cues based on feedback from real brides — forgiving necklines for no mussed hair or makeup — this considered collection ensures every bride can start her big day in softness with the perfect bridal pajamas. "
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