Thursday, February 15, 2018

Why Beautycounter

This is a post I’ve been meaning to get live for a few weeks now. I know it is one that I’ll probably reference relatively frequently in future posts, so I wanted to make sure that it was complete before clicking publish. Fortunately, I think it is at that point for the most part now. To make up for not posting it as soon as I had wanted I am attempting to make it up to y’all with a giveaway at the bottom of this post!


            I’ve mentioned safer skin care in a few previous posts (here and here) but I thought it would be helpful to share my reasoning behind getting into Beautycounter in a completely separate post. For starters, I’ve been using various Beautycounter products since the end of summer after my sophomore year of college. What started with a lip balm, lipstick, and face oils has since led me to try a number of different items that have really worked for my skin.

            Beautycounter is a safe skincare brand that is different than others in the industry. But before we get into the nitty gritty of that, it’s important to note why safe skincare is becoming so important. The FDA doesn’t regulate the beauty industry in the same way that food and medicine are regulated. You may wonder why Asian and European skincare and makeup products are so coveted and for many it is because there are more laws in those places that protect your products from the harmful chemicals put in so many of the beauty items shelved in the U.S. Until I learned about what these chemicals can cause, I didn’t think too much about it.


The following is taken directly from Beautycounter’s site since they explain it much more eloquently than I can. “Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry.
What’s worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) allows companies to use chemicals known to be extremely harmful in the products we put on our bodies and on our kids’ bodies every single day, day after day, and to make their own judgments about safety. IT'S TIME FOR A CHANGE.



The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938.

Over the past two decades, the European Union has banned more than 1,300 chemicals in the product formulas of personal care products and restricted the levels of over 250 more in such products. The United States has only partially banned 30 to date.” That’s where Beautycounter comes in.

After falling in love with their products before really understanding the benefits, both short and long term, that can come from switching to safer skincare I came to appreciate the brand’s focus on education first and foremost. Beautycounter is so committed to health and safety that they are setting a new standard and actively working to change the standard in our country through lobbying for a change in policy. The brand itself has banned the use of more than 1,500 questionable or harmful chemicals in their Never List while still ensuring that their products perform and that they are just as wonderful to use as other name brand beauty brands.


I never knew just how dangerous some of the chemicals in skin care are until I watched a video (still looking for a link to it) all about the harmful effects back in the 40s and how most of those ingredients are still in use to some degree today. I then took to the app, think dirty, to see just how dangerous some of the items I was using on a daily basis were. Boy was I shocked. Even more so after discovering that 67% of what goes on our skin goes into our bloodstream in the span of 3 minutes. Yikes. That’s when I really decided to start the switch. As those products were starting to get used up I began to add Beautycounter’s version to my cart. While I don’t think switching everything all at once is necessary that was a bit easier for me since I decided to join as a consultant and scooped up one of their packages when I joined.

So now that my skincare is pretty much switched makeup will begin to be my next step. Fortunately, when switching I’m not having to give up quality in the process. If I find something I don’t like I don’t have to worry about sending it back (since they have free returns and a 60 day return policy) if I’m not pleased since it is super easy. This transition won’t happen over night but by taking my time in the process I am able to make sure that I’m discovering products that work for my own skincare needs. If those products aren’t Beautycounter then so be it, but I am much more cautious of finding products that don’t have too many ingredients on Beautycounter’s Never List.


I would be interested to hear if any of y’all have discovered some safer skin care brands that you use and really love since Beautycounter products can be a bit more expensive (although most of the ones I’ve tried have been completely worth it). I’d also be happy to do a post sharing some of my top picks if you’re looking to slowly make the switch. In the meantime, be sure to be checking instagram in the next day or so to enter a Beautycounter giveaway! Perfect for any of you who may be hoping to try out some of the products.


If you have any questions about products or the brand be sure to send me an email! I would love to connect and talk with you about potentially making the switch! You can shop with me easily using this link!

4 comments :

  1. I've never tried Beautycounter's products - not sure if they're available where I live, but I'll keep a look out for them! ❤️❤️

    Charmaine Ng | Architecture & Lifestyle Blog
    http://charmainenyw.com

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